Our Strategic Principle

"Creating added value through our partnerships" - Ultimately the value we deliver to the patients is the value we, in turn, create for our company

This value must be measurable, achievable and sustainable. It should run through every level and activity of the organization.

We expect that our patients are demanding the best and highest quality of modern therapies; they deserve to be.

Organizational Urgency and Focus

The commitment throughout the organization is to constantly adapt, focusing on our patients and health care professionals and their changing needs.

The changing healthcare environment requires that we maintain flexible flat organizations adapting to the needs.

Our organizational structure addresses these needs with two autonomous entities; 

A Prescription unit with its own product management and field force and,

An OTC unit with own brand management, digital unit, trade unit and field force,

Both supported by a centralized medical department and back office to support the total organization